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Online surveys are as much about "education" and "communication" as they are about "collecting data", so it is important to keep this in mind particularly if this approach is new to you. A key benefit of online surveys is they provide respondents with a simple and efficient way to answer questions in an unobtrusive environment. And, with the right amount of communication before, during and after the survey is dispatched, you will contribute to making the entire respondent experience as positive as possible while ensuring higher participation rates. Learn more about the 3-step communication strategy for online surveys.
Download this document to learn best practices for incorporating an effective communication strategy as part of your survey.